You know you've struck a chord with your branding direction when other local organizations are asking to use elements. That's what is happening in Bowling Green.
They are home to the National Corvette Museum, the only place in the world where Corvettes are still being manufactured and where oodles of hot rods spend many of their weekends. From their minor league baseball team to their largest attractor - Beech Bend Park and Raceway, Bowling Green, Kentucky is a place that truly celebrates America's classic sports car.
The retro, all-American branding effort is creating traction. Local hotels are renaming conference rooms after classic Corvettes and everyone is rallying together on a common communication platform. Burnt rubber never smelled so sweet!