How does a community embrace their distinction of being the birthplace of Kentucky and still represent a progressive face to the future? Danville branding is doing exactly that by proclaiming to be “Historically Bold.”
The Chandlerthinks place branding process revealed a simple truth – in Danville history is not just about what’s been done, it’s about inspiring what is possible. The Danville brand story must tell others this is a place you can make history.
Not wasting any time to put the new direction to use, an economic development ad was recently placed in Site Selector magazine, as part of a special feature on Kentucky’s economy.
A full story written about the Danville community branding launch written by the Advocate Messenger can be found here – https://www.amnews.com/2017/05/10/consultant-unveils-reasoning-behind-historically-bold-branding-plan/