After years of "doing things the way they've always been done," almost every major city organization was suddenly experiencing a change in leadership, from the Chamber, City Mayor, Economic Development Director, Tourism Director, City Manager and many others. The people of Fremont were expecting a new change in community direction, but no one knew how to corral everyone together for one united wide message.
The people of Fremont were expecting a new change in community direction, but no one knew how to corral everyone together for one united wide message.
Fremont was named by the great explorer and change agent John C. Fremont. Better known as the “Great Pathfinder” for his success in uncovering new opportunities and settlements. No surprise, the hard work ethic of today’s Fremonters is also about new adventures and advancements, whether it be in healthcare, higher education or relaxing on the Fremont lakes. For this reason, the brand creative platform of Nebraska’s Pathfinders was used to preserve the town’s historic nature while harnessing enthusiasm of today’s business leadership. Perhaps unlike anyone else can claim, Fremont is a Pathfinder, from its historic beginnings to its rich opportunity ahead.