So often when branding a community or place, the focus is on the inevitable: a logo and tagline.
However, after going through the research process and developing a strong branding strategy, the Village of Northfield has learned that branding is also valuable for casting a vision that affects all decision making."We didn’t really know what to expect before going through the branding process with Chandlerthinks. We didn’t know exactly how it would impact us. But now, a year later we see every day how the brand vision laid out by Chandlerthinks simplifies so many decisions. When we consider something for our village, we look to see if it falls within our brand plan. If it doesn’t, then it’s not an avenue we want to take."—Stacy Sigman, Village Manager & Clerk of the Village of Northfield