We help communities

tell their real story.



Chandlerthinks is a strategic minded, agent-based marketing company that helps communities create a sense of place and assists brands in developing their strongest voice.

We believe clients deserve a team of specialists instead of a house of generalists. This allows clients and related projects to always have the right people for the job versus whomever happens to be available. Want to know more about "agent-based marketing?" Ask Steve and he'll give you a great story about The Hulk.

We're located at 407 Church Street, Suite 2, Franklin, Tennessee 37064— just a few miles south of Music City.

a competitive identity


Our primary focus is leading and managing the process of place branding for cities, communities and tourism destinations. Collectively, our team has assisted more than 50 communities with the process of developing a competitive identity for the purpose of building tourism, economic development and community momentum. 

express yourself


We help places promote themselves. Attractions, events, festivals, museums, tours, schools, communities and DMOs. We help them with research, determine ROI, develop marketing plans, social media coaching, digital marketing and the good, old-fashioned traditional advertising.

Do you need an economic impact study for your festival or event? Learn more here. 

staying relevant


We do a lot of digital marketing for clients for one reason - today's marketers demand to "fish where the fish are." As a result, the evolving needs of clients are focused on learning what's next in social media and staying relevant in the creation and harvesting of their digital footprint. Social, search, web development and more. Sure. We've got a "guy" for that — we create a team of specialists, remember? 

We've helped a lot of people.

Latest Brand Stories.


Geared For Fun

Bowling Green, Kentucky

You know you've struck a chord with your branding direction when other local organizations are asking to use elements. That's what is happening in Bowling Green. 



Life In Action

Carlsbad, California

Both work and play are important in Carlsbad and one is truly not fulfilling without the other.



Powered By Nature

Elk River, Minnesota

They love their outdoors.


VIEW MORE Brand Stories.


Latest chronicles.



Four Reasons Why Place Branding Is More Difficult Than Most Think

When we talk to people about branding, companies such as Apple, Coca-Cola and McDonald’s most often surface. They are major worldwide brands - no doubt. We do a lot of place branding (also called destination branding, city branding or community branding). It’s amazing how often people want to apply the same rules of branding to this process. But it is different and I’ll give you four reasons why.




Common Sense Branding: a simple approach to making your branding more human

Branding may be the most overused word in marketing. We consultants especially like to dangle the word like it is an elusive, hard to obtain concept. Truth is, branding is easy if you keep it simple. So let’s keep it simple and maybe it can steer away from the unnecessary complexed theories that make branding a dirty little word.




Bowling Green Tourism Claims ‘Geared for Fun’

Another destination branding project is underway. Our team has worked hard over the past several months in leading the Bowling Green Area Convention & Visitors’ Bureau to their current branding and marketing efforts.



A Team of Specialists.

Chandlerthinks utilizes an agent-based marketing model. In other words, we believe clients require a team of specialists, not a house of generalists. Please meet just a few of those specialized marketing agents.

Meet the rest of the team.

Download Steve's speaker bio